Midwest Quality Wholesale came to Iowa State University seeking a logo and a website. We gave them the logo, website, and an entirely new way of thinking about brand.
Acting as an impromptu design studio, we created a modular identity that was deeply rooted in midwest values. My colleague Julian Osorio and I were the creative directors on this project, helping arrange the rest of the students into studio roles they best fit.
I wanted to make sure everybody felt their design was part of this project, so I took a piece of everybody’s work and refined these into icons that fit with the typography Julian and I selected and the logo we designed, creating a tapestry of symbols that represent the company and our class's work as a whole.
We delivered to Midwest Quality Wholesale a professionally designed branding package: a ready-to-use identity with all the working pieces and a community-driven narrative that defined how their company could function and support society.
I documented this process as a case study in Graphic Design Social.
Press
We were featured on many local news outlets for this collaborative design project, including KCCI Des Moines.
Designed in collaboration with Samantha Barbour, Kayla Brown, Bernard Canniffe, Youngju Cho, Mereisa Elliot, Qing Guo, Wonsil Jang, Jingyu Liu, Julian Osorio, Michael Spory, Brittany Thompson, and Debbie Trout.