Seeded in tradition, but with a young audience in mind, I created a 128-page book with vibrant colors from Drake’s identity system, a semi-hidden flip-book animation of a bulldog as an “Easter egg” bonus for participants, and topped off the design with a custom Bulldog argyle pattern. We wanted The Bulldog Book to elicit an air of exclusivity, so we produced a limited run of 1,000 books the first year we introduced this piece.
This interactive traditions book, which features images and descriptions of the traditions, has spaces for students to include their own memories of each tradition. Each student received a book as a freshman, and hopefully by the time they were seniors, their books would be full of memories.
Animation
I requested a flip-book series of bulldog illustrations from our budding illustrator of an intern, Drew Albinson. He and I worked closely together to make sure the flip book animation worked.
