Nutty Butter was born in my friend Sarah's kitchen and quickly became a much larger venture than she could have imagined. She asked me about a logo, and instead I gave her a whole branding system, along with packaging for her nut butters AND for the leftover ingredients she had from making the nut butters. I built the system so each new flavor she invented could have its own vibe.
This was a pro-bono(ish) collaboration—I did the work in exchange for delicious nut butters.
